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The Global Boycott, Divestment and Sanctions (BDS) campaign against the Apartheid state of Israel has re-issued it's call to the world:

Now, more than ever, the Palestinian Boycott, Divestment and Sanctions National Committee, BNC, calls upon international civil society not just to protest and condemn in diverse forms Israel's massacre in Gaza, but also to join and intensify the international Boycott, Divestment and Sanctions ( BDS) campaign against Israel to end its impunity and to hold it accountable for its persistent violation of international law and Palestinian rights. Without sustained, effective pressure by people of conscience the world over, Israel will continue with its gradual, rolling acts of genocide against the Palestinians, burying any prospects for a just peace under the blood and rubble of Gaza, Nablus and Jerusalem.

There are many challanges to organizing, and more importantly sustaining, a boycott campaign. On the consumer level, the key is finding the right target. There is a new one to add to the list (for the ladies mainly): L'Oreal.

In this holiday season, the Palestinian Boycott, Divestment and Sanctions National Committee, BNC*, calls upon people of conscience all over the world to boycott all the products of the French cosmetics giant, L'Oreal**, due to its deep and extensive involvement in business relations with Israel, despite the latter’s continued occupation and apartheid policies against the indigenous Palestinian people.

L’Oreal’s operations in Israel began in the mid-1990s, motivated in part by political considerations. Since then, L'Oreal Israel, the company’s subsidiary in Israel, has operated a factory in the Israeli town of Migdal Ha'emek in the Lower Galilee. The settlement of Migdal Ha'emek was established in 1952 on lands belonging to the ethnically-cleansed Palestinian village of al-Mujaydil, whose original inhabitants are still denied the right to return to their homes. Like almost all other Jewish settlements built in the midst of Palestinian villages in the Galilee, inside Israel, Migdal Ha’emek discriminates against Palestinian citizens of Israel, denying them the right to buy, rent or live on any part of the town, simply because they are “non Jews.”

L'Oreal Israel manufacturers a line of products using Dead Sea minerals under the name "Natural Sea Beauty" that is exported to 22 countries. It should be noted that one third of the western shore of the Dead Sea lies in the Israeli-occupied West Bank. While the entire shore and its resources are systematically closed to Palestinians by Israeli military occupation and apartheid practices, Israel exploits the Dead Sea for international tourism, mining, and improving its image.

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L'Oreal brands are listed on their website; they include The Body Shop (believe it or not!), Lancome, Diesel and Ralph Lauren.