Bling H2O Water Hits the East Coast
Your average plastic bottle of water costs about $1 to $3, depending on the brand. But Bling H2O water is far from average, at least in terms of packaging, and carries a much heftier price tag of $50 to $90 per bottle. So why such a high price?
Bling H2O doesn't come in a plastic bottle, rather, it comes in a fancy frosted bottle adorned with sparkling Swarovski crystals. The bottle is also available in gold or cobalt blue.
Bling H2O was the idea of Kevin Boyd, a Hollywood writer-producer, and is bottled at a Tennessee spring, purified in a nine-step process that includes ultraviolet treatment, micro-filtration, and ozone.
The high-priced water has been a hit on the West Coast, being snapped up by stars like Ben Stiller and Jamie Fox in luxury hot-spots like the Grammy Awards show, the MTV Video Music Awards, and the MGM Mirage in Las Vegas. Spoiled heiress Paris Hilton has been reported to have poured some for her pampered pooch. The craze has now hit the East coast, landing in Chappaqua, New York at Via Genova, an "eclectic cafe and water bar."
Make no mistake about it, Bling H2O isn't for your everyday person. It's for those who've got money to blow on overpriced water, and those who want to set themselves apart from the everyday Dasani-drinking water crowd.
Source: The Cleveland Leader